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How To Sell Your Wedding Dress for Cash

How To Sell Your Wedding Dress for Cash
How To Sell Your Wedding Dress for Cash
Photographer: Anthony Shkraba

You finally did that dream wedding, and you now need to turn that wedding dress into cash. It could also be that you canceled your wedding or that after a few years, you finally decide to sell the wedding dress and get some cash out of it. Whatever your reason for selling the wedding dress, you need to do it right to get the best price. Aside from word-of-mouth style, where you tell all the people you know about your wedding dress for sale, the online marketplace is the best option for making this sale. Every selling site works differently, which is why you should take time to study each of them before posting your selling ad for the wedding dress. Understand the terms and conditions to prevent disappointment because some sites also take a huge percentage of the sale, which might leave you feeling robbed.

To make the sale of your wedding dress successful, here are some useful tips that will make the process go smoothly, and you get the most of your listing.

Focused Dressmaker Creating Wedding Dress in Workshop
Photographer: Gustavo Fring
  1. Begin The Process Soon After The Wedding

Sell your dress as soon as you can after the wedding because you will have a better chance of securing a buyer. This is because you probably picked what is fashionable or trending, and for that reason, you are likely to entice the new brides who are looking for that specific design and can’t afford the full price. So start scouring the top online markets as soon as you have a moment and look for the best sites to sell. You will no doubt receive responses from eager brides sometime after posting the dress.

 

  1. Put A Fair Price For Your dress

A second-hand wedding dress should not cost the same as a new dress. If your dress is less than 3 years and has been worn, consider charging 50% of the retail price. If you didn’t get to wear your dress, you could charge it 75% of the retail price. If your dress is older than 3 years, consider selling it for 40% of the price. Unless your dress is a vintage dress, don’t sell it for the same price you paid for it. Vintage dresses cost more because they are special, and if you have to go lower, you can knock off 10% or 20% of the retail price. However, the price will always depend on where you are selling it, but it should be fair all the same. Even if you bought the dress from a high-end vintage boutique, consider dropping the price a little to attract potential buyers on a site like eBay, for example.

 

  1. Have Quality Display Photographs of The dress

If you really want to generate interest and have people looking at your dress, invest in good photography. Your dress image should not be blurry or poorly cropped because that is one way of selling your beautiful dress short. Ensure the wedding dress’s photos showcase the dress in full-length and both the front and back of the dress. If there are any interesting details, please put close-ups of them for buyers to see. A picture with a model would have a better effect. You could be your own model by wearing the dress or use the best wedding photos that showcase the dress well.

 

Woman in White Wedding Dress
Photographer: Anastasia Shuraeva
  1. A Good Description Has A Positive Effect

When describing your beautiful wedding dress, make sure that you give the name of the brand or designer, model number, fabric, and the right measurements. It is also important to indicate whether your dress has been worn or simply professionally cleaned. Describe the dress in as much detail as you can, and don’t forget the use of keywords. Keywords are important for capturing the attention of someone searching for a “white second-hand wedding dress” or “beautiful affordable wedding dress,” for example. Use words that will get potential buyers to find your wedding dress on a selling site out there. For example, think of the words you would use to search for a second-hand wedding dress to buy online and use those words as keywords.

 

  1. Disclose Imperfections If Any

Make sure if there are any imperfections, you have detailed them in your description. Flaws such as stains, rips, or tears should be clearly highlighted to ensure that you don’t encounter issues in your transactions. You can have these imperfections repaired or point this out in your selling description. If you are selling a dress with faults, make sure these imperfections can be corrected and serve the next owner well. Also, adjust the price accordingly while putting the said imperfections in mind.

 

  1. Share Your Listing As Much As Possible

After you have posted your wedding dress for sale on your preferred site, let all your friends, relatives, and anyone who can spread the word know. You might not know it, but you will be surprised by the larger number of brides-to-be looking for a dress in your online social circle the moment you share your listing.  Platforms like Facebook and Instagram are great sharing platforms with a huge market that will target many potential buyers. Remember to use the relevant hashtags to have your listing appearing on search results of potential buyers who would be searching for wedding dresses for sale on social media.

Sell Wedding Dresses for Cash
Photographer: Karolina Grabowska

Wedding dresses are a popular purchase, and when you present it well to potential buyers, you will sell your wedding dress. So now you know what to do. Get that wedding dress selling online like hotcake!

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